12 January 2015 - Photography and Business

As part of my Life Long Learning quest (we should never under estimate the need for learning regardless of how clever we think we are, ..........or not!!) I decided to complement my full-time photography degree education by signing-up to one of Aspire Photography Training courses on business.  This was a four day course based in the Lake District, Cumbria, UK.

Over the four days including some practical work the trainers included the following topics: -

    • How to build a successful portrait business
    • How to build a reputation
    • How to get the best out of your business funnels
    • How to use social media to your advantage
    • How to attract the right clients
    • How to network successfully
    • Getting the best out of blogging
    • How to create a successful brand


The final day was presented by a trainer who specialises in sales.  Where we explored the ‘shoot to sell’ concept and discussed; charge the right rate to generate an income and going through the sales process in detail. This included the do’s and don'ts on how to navigate a successful sale.  In addition we had the opportunity to see sales tools, meet other professionals in the industry, and learn which suppliers will be right for us, our business and photography style. 

Just a couple of images taken whilst I was in attendance.